Sarment Intelligent Services announced the launch of its KADDRA CEM platform. The new technology is aimed at helping businesses connect with their customers. This move follows the successful trial of the Group's proof of concept platform launched in Asia in 2018, showcasing the capacity of KADDRA's advanced technology. SAIS Group has signed its first contract with Singapore based fund management Kenn Group to provide the CEM solution for their client base. The ease of use of the system will enable businesses to engage and retain their customers in a completely novel way and manage every interaction between the organizations and the customers. The KADDRA CEM will connect the business with its customers and allow intelligent and actionable customer data to help the business maximize sales and customer satisfaction.