SEEC Media Group Ltd. provided group earnings guidance for the year ended December 31, 2015. The group is expected that it will record a substantial loss attributable to the shareholders in the region of approximately HKD 200 million to HKD 255 million in its consolidated financial result for the year ended December 31, 2015. The main reasons for the substantial loss in current year are as: the provision of impairment loss in the region of approximately HKD 40 million to HKD 60 million on the Group's certain sole advertising agency rights; the provision of impairment loss of goodwill in the region of approximately HKD 60 million to HKD 92 million; and the loss from changes in fair value and realised losses on fair value of held-for-trading investments of approximately HKD 33 million and approximately HKD 20 million respectively.