Sprinklr announced its continued expansion in the middle eastern market with the launch of a local data hosting solution for the Sprinklr platform in the Kingdom of Saudi Arabia (KSA) hosted on the Google Cloud. Customers now have the option to host data in Saudi Arabia through Sprinklr's hosting services provider. Sprinklr also provides hosting solutions in the US on Google Cloud.

By hosting data in Saudi Arabia, Sprinklr will enable customer compliance with security, privacy, and governance regulations in the region. Sprinklr continues to expand rapidly across key growth markets in the Middle East, Africa, and Asia-Pacific. With a local data hosting solution, customers in Saudi Arabia can now more easily tap into the benefits of Sprinklr's AI-powered platform, including Sprinklr AI+ with generative AI capabilities for customer service, insights, social media management, and marketing that is built with enterprise-level governance, security, and data privacy.