Square reported that it has hired Kevin Burke to lead customer acquisition for the company. Burke will head up acquisition channels for Square, including retail, paid, web, and events marketing, and help bring Square's complete register service and back office tools to independent businesses worldwide. He was most recently chief marketing officer, Core Products, for Visa, where he led global and country marketing for Visa consumer and commercial products.

Burke was previously Visa's head of global consumer marketing & strategy and senior vice president of advertising.