TasFoods Limited announced an agreement to exclusively distribute in Tasmania the beverage portfolio of The Juice Guys, a division of Australian Pure Fruits, a premium beverage business based in South Australia. As part of TasFoods strategic reset in 2022, the company established four pillars of growth. Fortress Tasmania was a main area of focus as the company look to capitalize on home-grown advantage.

Leveraging strong logistics network and improved capability the company is now in a position to partner with businesses to bring a range of beverages to the market.