TradeDoubler AB (OM:TRAD) and a group of investors led by François Pacot acquired R Advertising from LeadMedia Group (ENXTPA:ALLMG) on July 12, 2016. TradeDoubler will hold minority stake in R Advertising. The investment in R-Advertising will have only limited effect on Tradedoubler's financial results.

TradeDoubler AB (OM:TRAD) and a group of investors led by François Pacot completed the acquisition of R Advertising from LeadMedia Group (ENXTPA:ALLMG) on July 12, 2016.