AT&T and TransUnion announced that they are now offering outgoing calls for businesses that display a brand name and logo on the receiver?s phone ? with two new features to improve consumer trust: Recipients no longer need a special app on their mobile device to see the caller?s brand logo. The branded calls with logos are verified with STIR/SHAKEN, a set of standards used to help confirm the number has not been illegally spoofed.

Both of these are industry firsts for branded call displays, thanks to TruContact? Branded Call Display, powered by Neustar. If a business is participating in the program, AT&T wireless customers will be able to easily recognize and have more confidence in the identity of the caller. This helps customers to decide more accurately which calls they want to answer.