Godfrey Phillips India Limited (BSE:500163), backed by the KK Modi group, is in discussions with Tata Trent Limited (BSE:500251), Reliance Retail Limited, and Avenue Supermarts Limited (NSEI:DMART) for a potential sale of its retail grocery chain, 24Seven, The Economic Times (ET) reported. The outcome of the talks will depend on the valuation, the business daily said, citing sources. The leadership of the (Modi) group had started discussions with entities that showed clear synergies and these are said to be currently ongoing, at different stages.

In an exchange filing on April 12, Godfrey Phillips India had disclosed its plan to divest of the loss-making 24Seven convenience chain after a thorough review of its retail business division.