Truecaller announced a prolonged and deepened partnership in India with Tanla. In 2022, Truecaller and Tanla started their partnership with Truecaller's Business Messaging platform that helps enterprises connect with their customers with rich, interactive messaging experiences. Now, with the extension of this partnership to form a master distributor model, Truecaller through Tanla is opening up access to the Truecaller Business Messaging product in India also to other cPaaS and communication focused companies so that they can leverage Truecaller?s trusted and effective communication platform.

The new partnership is expected to contribute to increasing revenues for Truecaller for Business. The platform offers both one and two-way communication capabilities as well as the ability to communicate with audiences using rich media formats like photos, videos and documents with a diverse set of functionalities including phone numbers, hyperlinks, and delivery & read receipts, to make it a best-in-class messaging experience that results in increased conversion and higher ROI for brands.