(Alliance News) - Valica Spa announced Wednesday that it has received approvals for Experience Park, a project designed and led by its subsidiary Experience Lab and dedicated to families and young people, sports and outdoor activities such as mountain biking, trekking, Nordic walking and hiking.

Experience Park, the company specifies in a note, "is configured as a temporary event open from the end of April to the end of October 2024 in the territory of Rocca di Papa and can count on an excursion map characterized by trails to walk, breathtaking landscapes, relaxation and refreshment points that allow visitors to live authentic experiences, directly in contact with nature."

"The initiative," the company goes on to specify, "is fully part of the priority objective of launching in 2024 a process of balancing business between B2B and B2C markets - today turnover is unbalanced in favor of the former - by investing in the organization of a greater number of events in the territory. An approach that is already paying off: while in 2023 there were a total of 16 such moments, in 2024 21 have already been scheduled so far."

Valica's stock closed 5.0 percent in the red on Wednesday at EUR5.70 per share.

By Chiara Bruschi, Alliance News reporter

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