NetMedia Group has continued to innovate and has just launched their new Data-Driven offering aimed at IT and innovation actors for businesses. Expanded B2B Data offering with higher levels of performance Through its cutting-edge IT information portals and its specialized IT offering covering the major challenges faced by businesses in terms of Technological and Innovation (IA, Cybersecurity, Cloud, Blockchain and IOT), advertisers now have access to all types of IT audience profiles and decision-makers for IT equipment in small and medium-sized businesses as well as in large groups. In a highly competitive market where the persons responsible for IT procurement are increasingly in demand, it becomes crucial for advertisers to have the means to reach their targets with 100% B2B audience planning on desktops as well as via mobile. In order to achieve this goal, NetMedia Group now makes available its existing 200 socio-professional, semantic and behavioral criteria collected via its CRM & data browsing. Through its DMP technology and developments in the field of IA, Weborama, the Data Science group and market leader in Europe, provides support to NetMedia Group by strengthening its data-driven strategy through its capacity to increase its customers' media performance as well as the reach on target and ROI advertisers.