![Erika Serow](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Erika Serow
Director/Board Member at
PURPLE INNOVATION, INC.
Net worth: 11 340 $ as of 2026-06-29
Profile
Currently, Erika Serow is an Independent Director at Purple Innovation, Inc. since 2023, a Senior Advisor at Silversmith Management LP since 2020, and Chief Marketing Officer & Vice President at Bain & Co., Inc. since 2019.
Formerly, Ms. Serow was Global President & CEO-United States at Sweaty Betty Ltd. from 2016 to 2017 and an Independent Director at Lazydays Holdings, Inc. from 2018 to 2023.
Education includes an undergraduate degree from Duke University conferred in 1995 and an MBA from Stanford University conferred in 2001.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2026-04-12 | 31,765 ( 0.03% ) | 11 340 $ | 2026-06-29 |
Erika Serow active positions
| Companies | Position | Start |
|---|---|---|
| PURPLE INNOVATION, INC. | Director/Board Member | 2023-04-26 |
Bain & Co., Inc.
 Bain & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Provides strategy, marketing, organization, operations, IT and M&A consulting services | Sales & Marketing | 2018-12-31 |
Silversmith Management LP
 Silversmith Management LP Investment ManagersFinance Silversmith Management invests in companies located in the United States with revenues of USD 10 million. The firm targets companies operating in the fields of SaaS & information services and healthcare IT & service sectors. It provides financing for growth stage capital requirements with an investment size of USD 20 - 125 million. The firm acquires majority and minority interest. | Consultant / Advisor | 2020-09-30 |
Former positions of Erika Serow
| Companies | Position | End |
|---|---|---|
| LAZYDAYS HOLDINGS, INC. | Director/Board Member | 2023-09-29 |
Sweaty Betty Ltd.
 Sweaty Betty Ltd. Apparel/Footwear RetailRetail Trade Offers retail sale of women's ready-to-wear clothing through an online | Chief Executive Officer | 2017-01-31 |
Training of Erika Serow
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
97
1st degree connections
7
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 7 |
|---|---|
Duke University
 Duke University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Stanford University
 Stanford University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Bain & Co., Inc.
Bain & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Provides strategy, marketing, organization, operations, IT and M&A consulting services | Commercial Services |
Sweaty Betty Ltd.
Sweaty Betty Ltd. Apparel/Footwear RetailRetail Trade Offers retail sale of women's ready-to-wear clothing through an online | Retail Trade |
Silversmith Management LP
Silversmith Management LP Investment ManagersFinance Silversmith Management invests in companies located in the United States with revenues of USD 10 million. The firm targets companies operating in the fields of SaaS & information services and healthcare IT & service sectors. It provides financing for growth stage capital requirements with an investment size of USD 20 - 125 million. The firm acquires majority and minority interest. | Finance |
Purple Innovation, Inc.
 Purple Innovation, Inc. Home FurnishingsConsumer Durables Designs and manufactures mattresses, pillows, cushions, bases and sheets | Consumer Durables |
Lazydays Holdings, Inc.
 Lazydays Holdings, Inc. Specialty StoresRetail Trade Retails recreational vehicles, motorcycles, jet skis, and related accessories | Retail Trade |
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