Paul Palmby

Operates as the state's chamber of commerce

Farming For The Future Foundation, Inc., operating as Heartland Farms, is dedicated to sustainable and efficient agricultural practices. The private company is based in Plover, WI. The farm integrates advanced technologies such as high-speed, variable rate irrigation with drop nozzles and GPS-guided machinery to optimize water use, maximize land efficiency, and minimize waste. The company emphasizes environmental stewardship by planting cover crops to prevent erosion and enhance soil health, and by employing modern, fuel-efficient equipment to reduce emissions and improve safety. Water management is enhanced through remotely monitored irrigation systems using real-time rainfall data. Facilities utilize energy-efficient cooling systems, and a 95kW photovoltaic solar array supports alternative energy use. Data analytics inform decisions on crop health, pest control, and storage optimization, and vehicle fleets are monitored to improve fuel efficiency and reduce idle times. Heartland Farms also fosters community engagement and provides opportunities for employment and collaboration.

Operates as a national commercial bank

Produce for Better Health Foundation is a nonprofit organization dedicated to improving health by encouraging increased consumption of fruits and vegetables. The private company is based in DE. Through its "Have a Plant®" campaign and the fruitsandveggies.org website, the foundation offers a resource hub with over 1,000 recipes that emphasize easy, nutritious ways to incorporate produce into daily meals, spanning categories such as quick & easy, vegetarian, smoothies, and breakfast & brunch. The foundation also provides educational content, including an A-Z catalog on selecting, storing, and serving fruits and vegetables, blogs, health tips, expert Q&A, and seasonal produce highlights. It supports consumers and health professionals with handouts, toolkits, webinars, and research insights on produce trends, nutrition, and behavioral strategies. The foundation addresses barriers to produce consumption through supply chain solutions and partnerships, aiming to make fruits and vegetables accessible and easy to prepare.