Shirley Romig

Director/Board Member at THE LOVESAC COMPANY

Net worth: 704 505 $ as of 2026-06-29

48 year

41 connections

Retail Trade

Consumer Services

Consumer Non-Durables

Profile

Shirley Romig was the founder of Mixo Group, founded in 2022, and held the title of Chief Executive Officer in 2022.
Current jobs include Independent Director at The Lovesac Co. since 2019 and Chief Accelerator Investment Officer at TechStars Central, LLC since 2023.
Former jobs include Director at MamaMancini’s, Inc., Independent Director at Mama's Creations, Inc. from 2023 to 2026, Vice President at SFA Holdings, Inc. (Tennessee), Senior Vice President-Corporate Strategy at Rupert Legacy, Inc. from 2013 to 2015, Group Vice President-Fitness Clubs at Equinox Holdings, Inc. from 2017 to 2019, Vice President at Saks, Inc. from 2009 to 2013, Vice President at Lyft, Inc. from 2019 to 2022, and Head-Retail Strategy at Publicis Sapient Australia Pty Ltd. from 2016 to 2017.
Education includes an MBA from the University of Virginia Darden School of Business and an undergraduate degree from McIntire School of Commerce.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
LOVESAC COMPANY 0.16%	2026-06-09	23,881 ( 0.16% )	398 574 $	2026-06-29
MAMA'S CREATIONS, INC. 0.04%	2026-05-05	17,139 ( 0.04% )	305 931 $	2026-06-29

Shirley Romig active positions

Companies	Position	Start
THE LOVESAC COMPANY	Director/Board Member	2019-06-04
TechStars Central, LLC TechStars Central, LLC Investment ManagersFinance TechStars Central is an active manager which invests in companies located in the United States. The firm targets companies operating in the field of commercial services and technology services. They provides financing for accelerator/incubator and seed stage capital requirements.	Corporate Officer/Principal	2023-05-31

All active positions of Shirley Romig

Former positions of Shirley Romig

Companies	Position	End
MAMA'S CREATIONS, INC.	Director/Board Member	2026-07-01
Mixo Group	Chief Executive Officer	2022-11-30
LYFT, INC.	Corporate Officer/Principal	2022-01-31
Equinox Holdings, Inc. Equinox Holdings, Inc. Other Consumer ServicesConsumer Services Operates fitness clubs and yoga studios	Corporate Officer/Principal	2019-03-31
Publicis Sapient Australia Pty Ltd.	Corporate Officer/Principal	2016-12-31

See the detail of Shirley Romig's experience

Training of Shirley Romig

Experiences
Positions held

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Inactive

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Private companies

See the detail of Shirley Romig's experience

Connections

1st degree connections

1st degree companies

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Linked companies

Private companies	13
SFA Holdings, Inc. (Tennessee) SFA Holdings, Inc. (Tennessee) Department StoresRetail Trade Owns and operates department stores	Retail Trade
Hudson's Bay Co. Hudson's Bay Co. Department StoresRetail Trade Operates as a holding company with interest in owning and operating of department stores & engages in real estate property leasing and investment activities	Retail Trade
Equinox Holdings, Inc. Equinox Holdings, Inc. Other Consumer ServicesConsumer Services Operates fitness clubs and yoga studios	Consumer Services
Saks, Inc. /38 Parisian Department Stores/ Saks, Inc. /38 Parisian Department Stores/ Department StoresRetail Trade Operates a department store	Retail Trade
TechStars Central, LLC TechStars Central, LLC Investment ManagersFinance TechStars Central is an active manager which invests in companies located in the United States. The firm targets companies operating in the field of commercial services and technology services. They provides financing for accelerator/incubator and seed stage capital requirements.	Finance
Lyft, Inc. Lyft, Inc. Other TransportationTransportation Develops and operates mobile application that connects driver & rider	Transportation
Mama's Creations, Inc. Mama's Creations, Inc. Food: Meat/Fish/DairyConsumer Non-Durables Manufactures and distributes meatballs and sauces	Consumer Non-Durables
University of Virginia Darden School of Business University of Virginia Darden School of Business Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
McIntire School of Commerce McIntire School of Commerce Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
MamaMancini’s, Inc. MamaMancini’s, Inc. Food: Meat/Fish/DairyConsumer Non-Durables Manufactures and distributes meatballs and sauces	Consumer Non-Durables
Publicis Sapient Australia Pty Ltd.
The Lovesac Co. The Lovesac Co. Home FurnishingsConsumer Durables Designs, manufactures and sells furniture which includes couches	Consumer Durables
Mixo Group