In a press release issued yesterday evening, the retailer staid that users will be able to interact with ChatGPT to get recipe ideas, check product availability, assemble a basket, or select a delivery method before finalizing and paying for the order on Carrefour.fr. Payment via ChatGPT is not on the agenda, however, as OpenAI recently scrapped this feature, allowing retailers to maintain control over transactions and customer data. The group is targeting the 26 million ChatGPT users in France.

AI is a core pillar of the strategic plan unveiled in February by CEO Alexandre Bompard, which aims for a 25% market share in France by 2030, up from 22% currently. Carrefour had already launched its ChatGPT-powered chatbot, Hopla, in 2023, and announced a partnership with Google in early 2024 to eventually enable shopping via the Gemini AI agent. One-third of French online shoppers already use AI during their digital purchases, according to an Odoxa study for Fevad published in February.