Dove introduced the latest innovation in scalp and hair care, a cutting-edge range designed to deliver tailored solutions for every scalp. Dove Scalp + Hair Therapy is designed as a complete scalp skincare system, restoring and strengthening the scalp's protective barrier while nourishing and caring for hair. Developed by scientific teams, the collection is powered by skincare-inspired ingredients and cutting-edge technology including Glycerin to nourish the scalp and reduce dry flakes, Niacinamide (Vitamin B3) to moisturise, strengthen the scalp skin barrier, and maintain balance, and Biomimetic technology to repair hair from within.
Through advanced proteomic mapping, Dove scientists have identified the precise proteins and amino acids lost through every day and accumulative damage. One key discovery is the depletion of Glutamic Acid, a vital amino acid that plays a critical role in maintaining hair fibre resilience. Dove Scalp + Hair Therapy Density & Growth is powered by Dynazinc technology, this range helps anchor follicles to the scalp and prolong the hair's growth cycle.
It inhibits the enzyme responsible for weakening the bond between fibre and follicle by reinforcing it at the root to support stronger, faster growing hair. In clinical testing, it supported the anchoring of up to 10,000 more hairs at the root, helping hair stay in place for longer and contributing to visibly fuller density over time. Scalp + Hair Therapy Density & Growth Shampoo and Conditioner reinforces the fibre-to-follicle connection while gently removing impurities and restoring hydration balance at the scalp.
Scalp + Hair Therapy Density & Growth 3-in-1 Scalp Serum helps strengthen root anchoring and create optimum conditions for hair to thrive. In clinical testing, it helped deliver up to 10,000 more hairs in just 12 weeks. Scalp + Hair Therapy Density & Growth Root Lift Spray instantly plumps and lifts, so hair appears stronger, and with amplified volume from root to tip.
89% of women saw thicker, stronger hair and increased hair volume. Scalp + Hair Therapy Density & Growth 10-in-1 Strengthening Mask reinforces bonds to restore resilience and deliver 10 transformative benefits including up to 10x stronger hair, frizz control, more shine, and up to 99% less hair fall. Available at Boots, Superdrug, Amazon, Tesco, Sainsbury's and most major retailers.
RRP starting from £5. Unilever has around 5,000 experts working in Research & Development worldwide.


















