Ipsos has announced the appointment of Alexandre Boissy as Deputy CEO, effective April 7. Based in Paris and reporting to Jean Laurent Poitou, CEO of the market research and polling firm, he will oversee operations, the general secretariat, legal affairs, global corporate communications, and investor relations in coordination with the finance department.
According to the press release, "he brings over twenty years of experience in senior management roles within the Air France-KLM group, where he most recently served as Deputy CEO and General Secretary. Throughout his career, he has held various leadership positions, developing deep expertise in corporate communications and institutional relations. He has worked closely with numerous international stakeholders, including public institutions, the European Union, governments, and commercial partners".
Ipsos is one of the world's leading market research companies. Net sales break down by type of customer as follows:
- consumers (49.3%): dissemination of barometric studies (to monitor changes in brand awareness and image), studies to measure the effectiveness of advertising campaigns, market studies, etc. The group also provides media research (including positioning research and audience measurement research for the press, TV, radio and Internet);
- clients and employees (20.5%): including the development of recruitment site studies, employee engagement measures, quality measurement, customer satisfaction and retention;
- citizens (15.4%): dissemination of studies of public opinion trends, studies of changes in lifestyles, etc.;
- physicians and patients (14.8%): development of case studies of the physician network, customer segmentation and targeting, market evaluation, sales force effectiveness, patient flow and satisfaction, etc.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (49.3%), Americas (35.2%) and Asia/Pacific (15.5%).
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