OpenAI has announced the launch of a ChatGPT Pro subscription priced at $100 per month, targeting users with intensive programming requirements. This new tier provides five times the usage capacity of the $20 Plus plan, specifically for long and complex coding sessions using the Codex tool.

This initiative is part of a broader pricing segmentation strategy, as OpenAI now offers several subscription levels ranging from a free tier to advanced plans reaching $200 per month. The objective is to better capture value in a high-growth market where AI coding assistants are becoming essential tools for developers.

Facing increased competition, notably from Anthropic with Claude Code, OpenAI is seeking to consolidate its market position. Codex already boasts several million weekly users, while programming assistants are emerging as one of the most dynamic segments in artificial intelligence, with use cases ranging from code generation to the automation of complex tasks.