Procter & Gamble signed a multi-year partnership with the Women's National Basketball Association encompassing multiple brands.
The consumer-products company said Tuesday the partnership will include Secret deodorant and Olay skincare.
The new partnership marks an expansion from P&G's 2023 collaboration between the WNBA and its textured haircare brand Mielle. The new deal also involves collaborations with players A'ja Wilson and Paige Bueckers.
Starting with the WNBA draft later this year, Tampax will be added to the partnership brands. Additional brands including Downy, Gillette Venus, Olay and Tide will be introduced as partners throughout the season.
Write to Katherine Hamilton at katherine.hamilton@wsj.com
Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:
- care and hygiene products (38.2%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;
- home care and laundry products (35.1%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);
- beauty products (17.8%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);
- shaving products (7.9%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);
- other (1%).
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