Reuben Brothers announced an alliance with Joby Aviation to establish an air taxi vertiport at Park Elm Residences at Century Plaza, South Tower in Century City, Los Angeles. The vertiport will utilize the building's existing helipad to accommodate operations and charging for Joby's all-electric, vertical take-off and landing aircraft, which is both quiet and has zero operating emissions. Joby is in the final stages of certifying its revolutionary aircraft for commercial operations and last month completed a set of piloted demonstration flights across the San Francisco Bay Area.

Joby plans to build a dedicated passenger lounge, drawing on its experience operating Blade lounges around the world. Joby and Reuben Brothers is jointly seeking all necessary local, state, and federal approvals required to launch the service. Joby will be responsible for the vertiport and lounge build-out, as well as operations, flight arrangements, and the passenger experience.

Reuben Brothers will integrate Joby's air taxi service into the amenity offerings for all Park Elm residents. Joby has partnered with Delta Air Lines and Uber and was recently selected as a partner in multiple winning applications under the White House-backed eVTOL Integration Pilot Program. Through the program, Joby has the opportunity to begin early operations this year in 12 states, marking a major milestone for the U.S. air taxi industry with the potential to significantly accelerate Joby's path to commercial service.