Valuation: adidas AG

Market Cap 30.09B 33.55B 27.5B 25.11B 47.3B 3,154B 48.79B 332B 132B 1,683B 126B 123B 5,313B P/E 2026 *
17.9x
P/E 2027 * 14.8x
Enterprise Value 34.04B 37.95B 31.11B 28.39B 53.5B 3,567B 55.18B 375B 150B 1,903B 142B 139B 6,009B EV / Sales 2026 *
1.25x
EV / Sales 2027 * 1.16x
Free-Float
90.46%
Yield 2026 *
2.02%
Yield 2027 * 2.48%
1 day-2.81%
1 week+3.56%
Current month+3.56%
1 month+18.94%
3 months+6.40%
6 months+14.84%
Current year+3.25%
1 week 166.8
Extreme 166.8
181.9
1 month 147
Extreme 147
181.9
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
188.8
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
296.95
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 2022-12-31
Director of Finance/CFO 56 2026-08-31
Corporate Officer/Principal 51 2024-10-31
Director TitleAgeSince
Director/Board Member 61 2019-05-08
Director/Board Member 55 2016-06-14
Chairman 65 2026-05-06
Date Insider Type Main position Quantity % Market Cap. Importance
9/18/26 Buy

Director

5,500 0.0031%
9/10/26 Buy

Chief Financial Officer

225 0.0001%
9/10/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-2.81%+3.56%+10.79%+1.55% 33.55B
-2.45%-0.21%-36.83%-64.71% 57.32B
-5.98%+0.41%+30.77%+286.86% 20.98B
-0.48%+10.60%+6.74%+30.13% 12.49B
-1.17%+5.76%+6.04%-17.31% 11.57B
+2.69%+1.15%-30.44%-18.26% 7.08B
-0.70%+0.89%+92.59%+79.93% 6.94B
+0.59%+11.64%-3.81%-11.61% 6.64B
-1.03%+0.75%+68.94%-52.24% 4.4B
+1.30%-9.20%+3.38%+16.24% 2.89B
Average -1.00%+2.78%+14.82%+25.06% 16.39B
Weighted average by Cap. -2.21%+2.45%-1.43%+16.50%

Financials

2026 *2027 *
Net sales 27.12B 30.24B 24.79B 22.63B 42.63B 2,843B 43.98B 299B 119B 1,517B 114B 111B 4,789B 29.3B 32.67B 26.78B 24.45B 46.06B 3,071B 47.51B 323B 129B 1,639B 123B 120B 5,174B
Net income 1.69B 1.88B 1.54B 1.41B 2.66B 177B 2.74B 18.62B 7.42B 94.5B 7.07B 6.92B 298B 1.99B 2.22B 1.82B 1.66B 3.13B 209B 3.23B 21.92B 8.74B 111B 8.33B 8.15B 351B
Net Debt 3.94B 4.39B 3.6B 3.29B 6.2B 413B 6.39B 43.42B 17.31B 220B 16.49B 16.14B 696B 3.92B 4.37B 3.59B 3.27B 6.17B 411B 6.36B 43.22B 17.23B 219B 16.42B 16.07B 693B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
26-11-06 €174.55 -2.81% 592,719
26-11-05 €179.60 +1.84% 1,067,131
26-11-04 €176.35 +4.91% 839,662
26-11-03 €168.10 -2.75% 783,052
26-11-02 €172.85 +2.55% 657,665
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - adidas AG
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
174.55EUR
Average target price
199.45EUR
Spread / Average Target
+14.26%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - adidas AG