Yu Long
Director/Board Member at LINMON MEDIA LIMITED
Profile
Yu Long is the founder of Bai Capital Ltd., a position she held since 2021.
She is also the founder of Bertelsmann Asia Investments.
Ms. Long's current job titles include Chief Executive Officer at DirectGroup Bertelsmann China, Independent Director at Tapestry, Inc. since 2016, Independent non-Executive Director at The HongKong & Shanghai Banking Corp.
Ltd.
since 2022, Independent Non-Executive Director at Shanghai Ningmeng Film & Television Media Co., Ltd., Independent Director at Lexinfintech Holdings Ltd.
since 2020, Independent Non-Executive Director at NIO, Inc. since 2021, Independent Non-Executive Director at Linmon Media Ltd.
since 2021, Member-Young Global Leaders Advisory Council at Forum Mondial de L'Economie, and Member at Global Agenda Council.
Ms. Long's former job titles include Chief Executive Officer at Bertelsmann China Corporate Center, Director at BMG Rights Management (US) LLC, Independent Director at China Distance Education Holdings Ltd.
from 2013 to 2021, Independent Director at Bitauto Holdings Ltd.
from 2011 to 2020, Director at Hangzhou Juangua Network Co. Ltd., Director at iClick Interactive Asia Group Ltd.
from 2011 to 2018, Director at TuanChe Ltd.
from 2013 to 2019, Director at Mogu, Inc. from 2012 to 2018, Principal at Bertelsmann Digital Media Investments, Inc. in 2007, and Governor at China Venture Capital & Private Equity Association.
Ms. Long's education includes an undergraduate degree from the University of Electronic Science & Technology of China in 1994 and an MBA from Stanford Graduate School of Business in 2005.
Ms. Long is also the founder of Bertelsmann Asia Investments.
Yu Long active positions
| Companies | Position | Start |
|---|---|---|
| TAPESTRY, INC. | Director/Board Member | 2016-01-03 |
| LEXINFINTECH HOLDINGS LTD. | Director/Board Member | 2020-08-17 |
| NIO INC. | Director/Board Member | 2021-07-11 |
| LINMON MEDIA LIMITED | Director/Board Member | 2021-09-23 |
The HongKong & Shanghai Banking Corp. Ltd.
 The HongKong & Shanghai Banking Corp. Ltd. Major BanksFinance The HongKong & Shanghai Banking Corp. Ltd. provides banking services. It offers personal, commercial and corporate banking financial services across Asia. The company was founded by Thomas Sutherland on March 3, 1865 and is headquartered in Hong Kong. | Director/Board Member | 2022-07-31 |
Forum Mondial de L'Economie
 Forum Mondial de L'Economie Miscellaneous Commercial ServicesCommercial Services Forum Mondial de L'Economie engages in the foremost political, business and cultural organizations to shape global, regional and industry agendas. The company was founded by Klaus Schwab in 1971 and is headquartered in Cologny, Switzerland. | Corporate Officer/Principal | - |
| Global Agenda Council | Corporate Officer/Principal | - |
DirectGroup Bertelsmann China
 DirectGroup Bertelsmann China Internet Software/ServicesTechnology Services Part of Bertelsmann SE & Co. KGaA, DirectGroup Bertelsmann China retails audio and video products and gaming software online. The company is based in Shanghai, China. The CEO of the Chinese company is Yu Long. | Chief Executive Officer | 2011-03-10 |
Shanghai Ningmeng Film & Television Media Co., Ltd.
 Shanghai Ningmeng Film & Television Media Co., Ltd. Media ConglomeratesConsumer Services Shanghai Linmon Pictures Media Co. Ltd. provides recreational products. The company was founded by SU Xiao, ZHOU Yuan, CHEN Fei and XU Xiao’ou, in August 2014 and is headquartered in Shanghai, China. | Director/Board Member | - |
Former positions of Yu Long
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Training of Yu Long
| University of Electronic Science & Technology of China | Undergraduate Degree |
| Stanford Graduate School of Business | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 7 |
|---|---|
| TAPESTRY, INC. | Retail Trade |
| ICLICK INTERACTIVE ASIA GROUP LIMITED | Commercial Services |
| TUANCHE LIMITED | Commercial Services |
| MOGU INC. | Retail Trade |
| LEXINFINTECH HOLDINGS LTD. | Finance |
| NIO INC. | Consumer Durables |
| LINMON MEDIA LIMITED | Consumer Services |
| Private companies | 14 |
|---|---|
China Distance Education Holdings Ltd.
 China Distance Education Holdings Ltd. Miscellaneous Commercial ServicesCommercial Services China Distance Education Holdings Ltd. engages in the provision of online education in China, which focuses on professional education. The company offers online courses through its websites, which are designed to help course participants obtain and maintain the skills, licenses and certifications necessary to pursue careers and professions in China. The firm operates through the following segments: Professional Education Services, Business Start-Up Training Services, and Sales of Learning Simulation Software. It also offers online foreign language courses. China Distance Education Holdings was founded by Zhengdong Zhu, Baohong Yin and Hongfeng Sun in July 2000 and is headquartered in Beijing, China. | Commercial Services |
Bitauto Holdings Ltd.
 Bitauto Holdings Ltd. Internet Software/ServicesTechnology Services Bitauto Holdings Ltd. engages in the provision of investing administrative and consulting services to its subsidiaries and internet content and marketing services. It operates through the following segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment provides a variety of advertising services. The Transaction Services Business segment provides transaction platform services as well as self-operated financing services. The Digital Marketing Solutions Business segments focuses on agent services. The company was founded by Bin Li on October 21, 2005 and is headquartered in Beijing, China. | Technology Services |
DirectGroup Bertelsmann China
DirectGroup Bertelsmann China Internet Software/ServicesTechnology Services Part of Bertelsmann SE & Co. KGaA, DirectGroup Bertelsmann China retails audio and video products and gaming software online. The company is based in Shanghai, China. The CEO of the Chinese company is Yu Long. | Technology Services |
BMG Rights Management (US) LLC
 BMG Rights Management (US) LLC Commercial Printing/FormsCommercial Services BMG Rights Management (US) LLC operates music publisher. The company was founded on September 14, 2009 and is headquartered in New York, NY. | Commercial Services |
Bertelsmann Asia Investments
 Bertelsmann Asia Investments Investment ManagersFinance Bertelsmann Asia China Angel Fund is a venture capital fund invests companies located in China. It targets companies operating in the fields of technology, education, service to corporation. It provide financing for seed stage requirement. | Finance |
| Global Agenda Council | |
Bertelsmann Digital Media Investments, Inc.
 Bertelsmann Digital Media Investments, Inc. Investment ManagersFinance Bertelsmann Digital Media Investments Inc. (Bertelsmann Digital Media Investments) is a venture capital subsidiary of Bertelsmann SE & Co KGaA founded in 2006. The firm is headquartered in New York. | Finance |
Hangzhou Juangua Network Co., Ltd.
 Hangzhou Juangua Network Co., Ltd. Internet RetailRetail Trade Hangzhou Juangua Network Co., Ltd. engages in the operation of women e-commerce platform. It offers clothings, shoes, bags, housewares, accessories, and cosmetics. The company was founded by Qi Chen, Yue Xu Qiang, and Yan Zhu Li on February 14, 2011 and is headquartered in Hangzhou, China. | Retail Trade |
| Bertelsmann China Corporate Center | |
| Bai Capital Ltd. | Commercial Services |
Forum Mondial de L'Economie
Forum Mondial de L'Economie Miscellaneous Commercial ServicesCommercial Services Forum Mondial de L'Economie engages in the foremost political, business and cultural organizations to shape global, regional and industry agendas. The company was founded by Klaus Schwab in 1971 and is headquartered in Cologny, Switzerland. | Commercial Services |
| China Venture Capital & Private Equity Association | |
The HongKong & Shanghai Banking Corp. Ltd.
The HongKong & Shanghai Banking Corp. Ltd. Major BanksFinance The HongKong & Shanghai Banking Corp. Ltd. provides banking services. It offers personal, commercial and corporate banking financial services across Asia. The company was founded by Thomas Sutherland on March 3, 1865 and is headquartered in Hong Kong. | Finance |
Shanghai Ningmeng Film & Television Media Co., Ltd.
Shanghai Ningmeng Film & Television Media Co., Ltd. Media ConglomeratesConsumer Services Shanghai Linmon Pictures Media Co. Ltd. provides recreational products. The company was founded by SU Xiao, ZHOU Yuan, CHEN Fei and XU Xiao’ou, in August 2014 and is headquartered in Shanghai, China. | Consumer Services |
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