Partnership with Sounds Profitable will support a renewed focus on SaaS and integration partnerships for Auddia’s podcast technology
“We’re delighted to kick off this partnership,” said
Auddia’s new technologies, when applied to podcasting audio, allow for the identification of different segments or “chapters” in a podcast episode. This can be done in real-time on the listener’s mobile device. When segments are identified in advance, such as an ad break, listeners can be given controls which let them more easily jump forward through the episode. This technology will be added to the faidr mobile app on partnering podcasts, but it can also be offered to 3rd parties such as podcasting app developers, or even analytics platforms for advertising monitoring, detection and reporting. These integration opportunities are now a higher priority for the Company.
The partnership with Sounds Profitable is directly tied to the new integration initiative and part of Auddia’s continued investment in the podcast industry, centered on its Enhanced Podcasts features, which include segment-identification and ad-avoidance technology, new and more efficient monetization opportunities for podcasts and networks, supplemental content, analytics, and social/interactive functionality. The Company’s goals for the Enhanced Podcasts offering are to provide better economics for podcasters; more customization and control for users; and superior data and transparency for publishers.
“The partners who make up Sounds Profitable are leaders in both technology and content, driving our industry forward today, and those we believe are poised to do so for years to come,” said
In November of 2023, The Company announced its intentions to launch a subscription-based ad-free podcast offering. Since that announcement, the Company has been working with podcasters and other industry leaders on potential SaaS and API offerings which could distribute and integrate Auddia’s technologies across a wide range of platforms.
Although
“The technology we’ve developed that identifies different segments of a podcast episode, including ad breaks, is truly remarkable, and will provide listeners with even more control over their listening experience,” said
About
About Sounds Profitable
Sounds Profitable is a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting. Our primary goal with all the media we produce is to educate and empower the podcasting industry at all levels. Our aim is to provide insightful content about all aspects of the industry, including cutting-edge research, guides and articles, unmissable events, peerless advisory services and much more. For more information, visit www.soundsprofitable.com
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