Barco launched HDR by Barco, its HDR solution suite for the cinema industry, at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company's HDR lightsteering technology commercially available to cinemas. HDR by Barco offers a premium cinema solution leveraging Barco's patented lightsteering projection technology to deliver HDR presentation through the strategic deployment of light onscreen.

Barco's HDR offering is designed to enable a seamless content pipeline from post-production to theater screens, ensuring that audiences see movies the way filmmakers intended. The thoughtfully designed product suite includes projectors for exhibitors as well as complimentary technology and software toolkits for studios and post-production professionals. Lightsteering, the laser projection technology at the core of the HDR by Barco eco-system, delivers a visual experience that is unlike any other HDR system on the market today.

The revolutionary Barco HDR Lightsteering projector steers light to specific focal points within each frame, resulting in brighter highlights and deeper darks for rich, brilliant, high-contrast images. After years of innovation, testing, and collaboration with the creative and exhibition community, Barco's vision for HDR has grown into a full ecosystem of solutions to enable a seamless workflow from content creation to onscreen presentation.