The Board of Bytes Technology Group plc has appointed Sam Mudd as CEO with immediate effect, following a selection process led by Chair, Patrick De Smedt, with support from a leading external search firm. Sam brings over 20 years' experience in leadership positions and has served on the BTG Board as an Executive Director since July 2023, and was appointed interim CEO in February 2024. For the past ten years, Sam has been Managing Director of Phoenix Software Limited ("Phoenix"), acquired by BTG in 2017, where she has overseen an extended period of strong organic growth which has contributed materially to BTG's success.

She joined Phoenix in November 2003, having previously held senior roles at WordPerfect, Novell Inc., and Trustmarque Solutions.