Lone River announced that it rolls into the Lone Star State serving up fresh new flavor and possibilities in a celebration of the modern West and those who embody its unique spirit. Ahead of one of country music's big nights, Lone River will raise a can to its flavor-forward new look and delicious NEW Blackberry Ranch Water at the first-ever Lone River Collective. On May 15, 2024, the Lone River Collective will open its doors for a gathering of like-minded trailblazer brands and performances from country music's hot newcomers.

Also making an appearance is Miranda Lambert, a true icon of the trailblazing spirit, whose enduring presence atop the country charts speaks volumes. In her second year of partnership with Lone River, it's no surprise that Lambert, who has been a fan of the brand and its founder, Katie Beal Brown since they arrived on the scene, embraces the new flavor offering given her roots in Lindale, Texas, was once celebrated as the Blackberry Capital of the World. The Lone River Collective will bring together like minded brands in celebration of the shared entrepreneurial spirit they were built on and invites guests to drop by to score custom merch, enjoy delicious Texas bites and refreshing tasting Lone River Ranch Water and Ranch Ritas, against the backdrop of epic performances heading into summer.

City Boots ? Known for premium, handcrafted cowboy boots blending fashion and heirloom quality, City Boots' first-ever collab with Lone River is inspired by the bold new Ranch Rita can design and will be available in a limited edition release available on City Boots' website. Flea Style ?

As the official beverage partner, Lone River will team up with the Texas-based lifestyle brand to bring its famous custom hat bar experience and goods to the newest location ? the Lone River Collective. Post-event, Lone River will continue to provide shoppers a beverage each time they belly up to the home of the original hat bar at locations around the country.

Diamond Cross Ranch ? Famous for its distinct apparel celebrating cowboy heritage and the modern West, the family run ranch in Jackson Hole, WY and Lone River will give guests a sneak peek at their first exclusive merch collab with two more drops coming this summer. Solo Stove ?

Lone River and the maker of ingenious lifestyle products that help customers create lasting memories, will drop an LTO smokeless firepit that's perfect for gathering 'round with friends all summer long. Daniel x Diamond ? Daniel Diamond believes that stage wear and rhinestones should transcend musicians and stages.

Together with Lone River, the brand will bring glamour and the heritage of Western culture to life through a rotation of custom pieces. Fowl & Maker ? Renowned for its exquisite chain stitch embroidery, the Fort Worth-based brand will weave personalized touches and artistry into guests' western flare.

The Lone River Collective is giving the Lone Star State the first taste of its NEW Blackberry Ranch Water before rolling out nationwide this month. An homage to its Texas roots and the state's beloved homegrown fruit, the new flavor is made with organic agave nectar, a delicious mix of juicy blackberries and tart key lime finish. The highly anticipated new flavor has already set its sights on joining the ranks of the other delicious tequila-inspired beverages in the Lone River portfolio.

Recently heralded one of the Best Hard Seltzers of 2024 by Wirecutter, the OG Ranch Water's new brand and flavor-forward packaging pays tribute to an authentic western way of life. The reimagined Lone River logo was created by a West Texas blacksmith using real branding irons, and the newly designed Lone River Ranch Rita pack was inspired by the intricate stitching that's become synonymous with cowboy boots.