Eagle Eye Solutions Group PLC announced it has secured a one-year contract, with the option to renew for a further year, with Tesco Stores Ltd, the UK's leading supermarket, for its AI-powered Personalised Challenges solution, building on its existing relationship with the retailer. EagleAI Personalised Challenges is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.

Following a successful trial, with a higher than anticipated participation rate, Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.