KLM recently launched its latest brand platform, KLM Travel Well. This platform is designed to inspire and enable travelers to make more meaningful connections with people, places and experiences when they travel. With this platform, KLM is calling on people to move beyond the "well-traveled" pilot that emphasizes tick off destinations to a true "meaningful travel" experience that prioritizes real connections with people, places and experience.

Travel Well, redefining a future-proof travel experience: For more than 100 years, KLM has been a pioneer in aviation, helping travelers reach destinations around the world with its signature thoughtful, caring and reliable service. With a broad audience in mind, KLM aims to make travel more meaningful for everyone - customers, travelers, locals, economies and communities - through three key pillars: creating meaningful experiences, meaningful connections and meaningful innovations. KLM, an enabler to a more connected and meaningful travel experience: KLM strives to inspire travelers to explore new destinations and embrace diverse cultures, while facilitating opportunities for meaningful connections along the way.

By introducing next-generation aircraft, integrating AI technology, offering more spacious seating, fine dining, augmented entertainment and other service upgrades both on the ground and in the air, the company ensure enhanced comfort for every traveler. In addition, through its travel guides, curated recommendations for places and activities, the company enable travelers to delve deeper into the cultural fabric of their destinations, weaving connections with local communities and experiences. KLM offers travelers the opportunity to purchase an additional SAF contribution during booking, which helps to reduce air travel's dependence on fossil fuels and makes a meaningful contribution to sustainable air travel.