LBG Media plc (AIM:LBG) acquired Betches Media, LLC for $54 million on October 17, 2023. $24 million will be paid in cash, funded from existing cash resources and $30 million cash consideration will be payable in installments, subject to Betches achieving certain revenue and profitability targets to 2026. In the year ended 31 December 2022, Betches generated over $14.6 million of revenue (unaudited) and delivered $3.9 million Adjusted EBITDA. Laura D. Nemeth of Squire Patton Boggs (US) LLP acted as legal advisor to The LADbible Group Limited. Milbank LLP and Dechert LLP acted as legal advisor to Betches Media, LLC.

LBG Media plc (AIM:LBG) completed the acquisition of Betches Media, LLC on October 17, 2023. Kieran Russell and Daniel Phillips of Zeus Capital Limited acted as financial adviser to LBG Media plc.