Sabio Holdings Inc. announced the launch of SabioTV, a free, creator-first content streaming platform built to promote diverse voices and increase representation among the greater streaming industry. Pioneering the new era of creator-first streaming television, SabioTV leverages Sabio's award-winning, end-to-end CTV/OTT technology stack and enables content creators to capitalize on the creator economy through advanced insights and access to top U.S. brands in key verticals such as auto, finance, CPG, and technology. Additionally, brands are able to leverage SabioTV's CTV opportunities that offer unique, engaging ad experiences, advanced analytics, and exclusive inventory.

SabioTV viewers will have access to unique, original, and engaging content from underrepresented creators who are not traditionally featured on streaming television. In addition to connecting with their favorite creators, viewers will be able to discover new and upcoming talent that may be hard to find on social media platforms. The network itself also provides a user-friendly experience, providing curated content that focuses on categories unique to each viewer.