The Group reported sales of 8,006 ME in 2023, up 0.6% (or +46 ME) on a reported basis. Organic growth was 5.3%, or +420 ME. This performance is in line with the Group's target of organic sales growth of around 5% in 2023.
Over the full year 2023, Consumer sales totaled ME 7,045, up 3.2% at cpw compared with 2022. Professional sales came to ME 962 in 2023, up 26.5% at cgt compared with 2022.
' On the strength of the solid growth in its 2023 sales, the continued recovery in its gross margin and the disciplined management of its operating costs, the Group now expects to achieve growth of at least 15% in its Operating Income from Activity over the full year (compared with at least 10% previously) ' says the group.
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The world leader in Small Household Equipment, SEB S.A. relies on 35 flagship brands (Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc.) and a broad product portfolio:
- cookware: frying pans, saucepans, pressure cookers, utensils, etc.;
- small culinary appliances: items for electric cooking (deep fryers, rice cookers, pressure cookers, etc.), beverage preparation (coffee makers, kettles, etc.) or food preparation (blenders, food processors, etc.);
- small non-culinary household appliances: linen care equipment (irons, steam generators, steamers, steamers, etc.), vacuum cleaners, fans, and personal care equipment (hairdressing and depilation appliances, etc.).
At the end of 2023, the group operated 41 manufacturing sites worldwide.
Net sales are distributed geographically as follows: Western Europe (34.1%), Europe/Middle East/Africa (15.2%), China (27.9%), Asia (7%), North America (10.9%) and South America (4.9%).
SEB S.A. 
