Shemaroo Entertainment Ltd. has bolstered its senior leadership team with the appointment of Anuja Trivedi as its chief marketing officer (CMO). Anuja will lead the company's overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. With her extensive experience in pricing, revenue and content strategy, Anuja will be an important and key addition to the Shemaroo senior leadership team.

She will be reporting to Shemaroo COO Arghya Chakravarty and will be a part of the executive committee. Anuja brings over 15 years of rich experience in Media and Entertainment & Strategy, having held senior leadership roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC. As executive director at Disney Star India, she led the content studio strategy across TV and digital, maximising subscriber growth on Disney+Hotstar and growing Star's network market share on TV.