Cuisine plays a critical role while planning a holiday for Indians ­ especially vegetarians. Data from Thomas Cook (India) Limited - India's leading omnichannel travel services company and its Group Company, SOTC Travel, indicate that travellers from India's West Region - specially Gujarat and Maharashtra are displaying an increased travel appetite for the upcoming Diwali festive season, and this has resulted in a strong uptick in demand of 90% YoY. To leverage on this strong and growing opportunity in India's vegetarian segment, Thomas Cook and SOTC have launched exclusive Vegetarian and Jain Tours that combine the best of cuisine and cultural experiences to a range of favourite locales, for customers in Gujarat and Maharashtra.

The Companies' special Vegetarian and Jain Tours portfolio features a range of handpicked favourite destinations like Europe's Switzerland, Paris, Italy and Vatican City; Turkiye, South Africa, Australia and Egypt. Closer to home/easy-visa destinations like Singapore, Singapore + cruise, Thailand, Malaysia, Indonesia, and Vietnam. Domestic locales feature Kashmir, Himachal, Andamans, Kerala, North East; also Bhutan - known to be the happiest and the greenest country in the world and Sri Lanka in the Indian subcontinent.

What is noteworthy is that all group tours will be escorted by expert Gujarati speaking tour managers, and international tours will also be accompanied by a special chef. Popular Gujarati dishes served on-tour Include Gujarati Dal, Aam Ras, Aloo Methi Nu Shak, Bhindi Masala, Gata Nu Shak, Pani Puri, Aloo Jeera, Bhakri, Gujarati Moong Khichidi, Gujarati Kadi, Papdi Chaat, Methi Na Gota, Dhudi Nu Shak, Pav Bhaji, Basundi, Jalebi and more.