Viaplay Group has appointed Edward Breeze as SVP and Head of Sports U.K. Breeze has held a range of executive positions in the U.K. sports industry, and in his new role he will lead Viaplay Group's sports operations in the country. Edward Breeze will join Viaplay Group in October from DAZN, where he is currently EVP Rights. He has previously worked at Perform, Inform and Octagon.

Breeze will become a member of Viaplay Group's sports leadership team, reporting to Peter Nørrelund, Viaplay Group Chief Sports Officer, and will be based in London.