Viaplay Group and Dutch media company Talpa Network have agreed a linear TV partnership in the Netherlands. Starting 5 April, Talpa Network's widely available SBS9 linear TV channel will be rebranded as Viaplay TV, and will show selected content from the Viaplay streaming service's portfolio of premium sports. Viaplay TV's first live broadcast will be the second free practice session for the Japanese Grand Prix, featuring superstar Dutch driver Max Verstappen.

April's schedule includes live Premier League football, highlights from the Chinese Grand Prix and live PDC Premier League Darts in Rotterdam headlined by three-time World Champion Michael van Gerwen. In addition to selected live sports and reruns from Viaplay, Viaplay TV will feature Dutch and international series and films from Talpa Network's extensive entertainment offering. The channel is available to audiences across the Netherlands through all major TV distributors.

Viaplay Group and Talpa Network will share the revenues from the partnership. Viaplay is the Dutch home of hugely popular sports such as Formula 1, Premier League football and PDC darts, alongside Bundesliga, EFL Championship and Carabao Cup football, Hoofdklasse field hockey, Enfusion kickboxing and more. Viaplay also regularly premieres exclusive sports documentaries such as the upcoming three-part series `Max Verstappen - Off the Beaten Track'.

All Viaplay sports content shown on Viaplay TV will remain available in full on Viaplay.