Company Adtraction Group AB

ADTR

SE0016833149

Advertising & Marketing

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Sector Other Advertising & Marketing

Delayed Nasdaq Stockholm Other stock markets 03:09:47 2024-06-10 am EDT			5-day change	1st Jan Change
40.5 ^SEK	-0.98%		+0.25%	-8.78%

May. 03	Adtraction Group AB Reports Earnings Results for the First Quarter Ended March 31, 2024	CI
Feb. 22	Adtraction Group AB Reports Earnings Results for the Full Year Ended December 31, 2023	CI

Adtraction Group AB is a Sweden-based company operating in digital marketing via partners. The company is active in two verticals, e-commerce and finance, where Adtraction develops and operates a platform that connects advertisers, who want to increase their sales, with various forms of partners, such as digital magazines, influencers, bloggers, forums, mobile apps and price comparison sites , which wants to generate revenue based on its content and its visitors. Adtraction's platform functions as a marketplace for digital marketing where the buying side consists of advertisers and the sales side of partners. Advertisers work with partners to market their products or services online, and pay commissions through Adtraction when this generates sales. Adtraction has local offices in eleven countries in Europe, with headquarters in Stockholm.

Number of employees: 123

Managers	Title	Age	Since
Christian Longberg FOU	Founder	52	06-12-31
Markus Joakim Bjernvall FOU	Founder	51	06-12-31
Simon Fredrik Gustafson CEO	Chief Executive Officer	52	06-12-31
Anders Hagström DFI	Director of Finance/CFO	37	16-12-31
Dominika Skretowska COO	Chief Operating Officer	32	13-12-31
Anna Hjortaas IRO	Public Communications Contact	30	18-12-31

Members of the board	Title	Age	Since
Max Heger BRD	Director/Board Member	49	20-12-31
Markus Joakim Bjernvall FOU	Founder	51	06-12-31
Elin Viktoria Eriksson CHM	Chairman	43	20-12-31
Victoria Qian Wang BRD	Director/Board Member	38	20-12-31

	Vote	Quantity	Free-Float	Company-owned shares	Total Float
Stock A	1	16,607,143	1,266,299 ( 7.625 %)	1,250,000 ( 7.527 %)	7.625 %

Name	Equities	%	Valuation
Simon Fredrik Gustafson 14.95 %	2,482,764	14.95 %	11 M kr
Markus Joakim Bjernvall 13.68 %	2,271,042	13.68 %	10 M kr
North Port Invest AB 13.55 %	2,250,000	13.55 %	10 M kr
Jacob Notlöv 10.05 %	1,668,863	10.05 %	7 M kr
Casper Grud 9.454 %	1,570,000	9.454 %	7 M kr
Nea Partners 7.181 %	1,192,531	7.181 %	5 M kr
Lars Håkan Påvel Roos 7.081 %	1,176,000	7.081 %	5 M kr
Christian Longberg 3.400 %	564,644	3.400 %	2 M kr
Jesper Lyckeus 2.830 %	470,000	2.830 %	2 M kr
Øystein Åsebø 2.589 %	430,000	2.589 %	2 M kr

Adtraction Group AB

Biblioteksgatan 29

114 35, Stockholm

+46 73 823 03 32

http://adtraction.com

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HOLD

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Last Close Price

40.9 SEK

Average target price

45 SEK

Spread / Average Target

+10.02%

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Consumer Cyclicals

Cyclical Consumer Services

Media & Publishing

Advertising & Marketing

Other Advertising & Marketing

	1st Jan change	Capi.
ADTRACTION GROUP AB	-8.78%	64.44M
PUBLICIS GROUPE S.A.	+21.73%	27.94B
OMNICOM GROUP., INC.	+5.29%	17.84B
FOCUS MEDIA INFORMATION TECHNOLOGY CO., LTD.	+3.01%	12.97B
THE INTERPUBLIC GROUP OF COMPANIES, INC.	-5.88%	11.59B
WPP PLC	+1.75%	10.54B
AUTOHOME INC.	-1.35%	3.35B
PEOPLE.CN CO., LTD	-24.37%	3.23B
CYBERAGENT, INC.	+7.82%	3.09B
IPSOS	+14.80%	3.07B

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