Kona Gold Beverage, Inc. announced transformative phase in its corporate leadership and strategic direction with the approval of a change of control, facilitating a comprehensive span of voting control across the executive team. Integral to this change is the appointment of Brandon White as President and Chairman of the Company and Jermain Strong as the Director of the Company. This change marks a pivotal moment for the company, signaling a fresh perspective and a dynamic approach to leadership.

As of November 30, 2023 Former CEO and chairman, Robert Clark, has relinquished all positions within the company, supporting what Kona Gold Beverages believes is the next phase of exponential growth, both operationally and financially. This strategic realignment is viewed as an opportunity to leverage the resources, strengths, and talents of the new leadership team while concurrently fostering synergy with other industry leaders aligned with the collective vision for the Company's future success. Brandon White is a seasoned sales and business development professional with over fifteen years of industry expertise.

With a proven track record, he has successfully collaborated with both large corporations and startups to enhance operational efficiencies, cultivate robust relationships, drive sales growth, and expand market share. Mr. White earned his Bachelor's Degree in Business Administration with a focus on Economics from UNC Greensboro. Following graduation, he embarked on a remarkable journey, contributing his skills to three Fortune 50 companies, each boasting revenues exceeding $600 million.

Throughout his illustrious career, he not only led successful sales teams but also played a pivotal role in establishing them from inception. Brandon's accomplishments span from transforming conceptual ideas into market-successful products for two companies to catapulting an existing company's revenues from $430,000 to over $12 million in less than 30 months. In a significant role, he managed a business unit that generated earnings surpassing $30 million.

With a rich background in sales and marketing, Mr. White is poised to be a driving force in steering Kona Gold Beverages, Inc. towards unprecedented success in the coming year. Mr. Strong brings a wealth of experience, including a background in collegiate and professional football, to his role as CEO and Director. His vision for the company involves expanding its reach, leveraging a network of professional athletes to propel Kona Gold Beverage to the forefront of the beverage industry.