Kona Gold Beverages, Inc. announced a transformative phase in its corporate leadership and strategic direction with the approval of a change of control, facilitating a comprehensive span of voting control across the executive team. Integral to this change is the appointment of Jermain Strong as the new Chief Executive Officer of the Company. This change marks a pivotal moment for the company, signaling a fresh perspective and a dynamic approach to leadership.

As of November 30, 2023 Former CEO and chairman, Robert Clark, has relinquished all positions within the company, supporting what Kona Gold Beverages believes is the next phase of exponential growth, both operationally and financially. This strategic realignment is viewed as an opportunity to leverage the resources, strengths, and talents of the new leadership team while concurrently fostering synergy with other industry leaders aligned with the collective vision for the Company's future success. Mr. Strong brings a wealth of experience, including a background in collegiate and professional football, to his role as CEO.

His vision for the company involves expanding its reach, leveraging a network of professional athletes to propel Kona Gold Beverage to the forefront of the beverage industry.