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LUXOTTICA ADR : Revo Offers Recycled Eyewear Featuring Eco-Friendly Revo Re-Use(TM) Technology

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08/14/2009 | 09:00am EDT

FOOTHILL RANCH, Calif., Aug. 14 /PRNewswire/ -- Performance eyewear maker, Revo, has long been recognized for its industry-leading polarized lenses and advanced, lightweight frame materials. Today, Revo continues its legacy of innovation by offering recycled eyewear featuring new Revo Re-Use(TM) technology.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090814/LA61590)

At Revo, sustainable and eco-friendly practices are a major initiative. This commitment to the environment is exemplified through Revo Re-Use(TM) technology which is incorporated into select frames within the new Revo Polarcast(TM) collection. The result is an assortment of unisex sunglasses that are precision molded from 100% recycled pre-consumer nylon plastics. Available in five stylish frames with eleven total colorways, the Revo Re-Use(TM) line is one of the largest collections of recycled eyewear on the market.

Designed to have a big impact on the eyes with little impact on the environment, all Revo Re-Use(TM) frames feature proprietary Revo Polarcast(TM) lens technology which is the result of several optical innovations. It begins with shatter proof lenses made from Serilium(TM), the purest form of polycarbonate available. Every Revo lens receives three coatings - a selective wavelength attenuation coating which allows usable light to pass through the lens while blocking glare from haze, fog or other forms of diffused light; an anti-reflective coating to eliminate light that bounces off the inside of the lens; and Revo's exclusive Element Shed(TM) coating to ensure dust, sand and water will roll off the surface of the lens. To reduce eyestrain and promote high-grade optical clarity, all Revo lenses are infusion molded into a single layer of material.

In addition to recycled frame material and unparalleled lens polarization, Revo Re-Use(TM) sunglasses are also a step ahead when it comes to fit. A patented Motion Fit(TM) system positions sunglasses to ideal locations on the nose and ears which maximizes comfort by eliminating unwanted pressure points.

To further extend its commitment to sustainability, Revo has partnered with global water advocate, Alexandra Cousteau, and mountaineer, Jimmy Chin. Serving as brand ambassadors, Alexandra and Jimmy represent a new generation of visionaries who are dedicated to making a difference with their involvement in key environmental and social programs around the world.

Throughout the month of August, select Sunglass Hut stores will feature an exclusive advertising campaign featuring Revo brand ambassadors, Alexandra Cousteau and Jimmy Chin. Additionally, Revo Re-Use(TM) sunglasses are now available at all Sunglass Hut locations nationwide. Find out more at www.sunglasshut.com.

About Revo

In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for telescopes and satellites. The idea proved revolutionary, as Revo created the most advanced polarized sunglasses on Earth. Revo continues its rich tradition of innovation by creating the clearest and most advanced polarized sunglasses made with Revo Polarcast(TM) technology. Revo is also conscious of the world's social and ecological challenges, and strives to act in a responsible and active way. Revo Re-Use(TM) frames are one way of taking responsibility, utilizing materials from 100 percent recycled pre-consumer polymer resins. Targeted toward the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.Revo.com.

2009 Revo Re-Use(TM) Collection:

Abyss: Semi-rimless, sustainable style. Revo Polarcast(TM) infused performance Serilium(TM) lenses. Element Shed(TM) hydrophobic and anti-reflective lens coating. Revo Re-Use(TM) frame with Motion-fit(TM) system. MSRP: $159

Red Point: Weather? What weather? Revo Polarcast(TM) infused performance Serilium(TM) lenses. Element Shed(TM) hydrophobic and anti-reflective lens coating. Revo Re-Use(TM) frame with Motion-fit(TM) system. MSRP: $189

Highside: Easy on the eyes, and the Earth. Revo Polarcast(TM) infused performance Serilium(TM) lenses. Element Shed(TM) hydrophobic and anti-reflective lens coating. Revo Re-Use(TM) frame with Motion-fit(TM) system. MSRP: $189

Thrive: Don't blend in. Revo Polarcast(TM) 1.8mm glass lenses. Element Shed(TM) hydrophobic and anti-reflective lens coating. Revo Re-Use(TM) frame with Motion-fit(TM) system. MSRP: $209

Belay: Climb every mountain. Revo Polarcast(TM) 1.8mm glass lenses. Element Shed(TM) hydrophobic and anti-reflective lens coating. Revo Re-Use(TM) frame with Motion-fit(TM) system. MSRP: $209

SOURCE Revo


© PRNewswire 2009
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