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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Spreadtrum Communications, Inc (ADR)    SPRD

SPREADTRUM COMMUNICATIONS, INC (ADR) (SPRD)
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Spreadtrum Communications : Joins with Brazil's Rockcel to Launch a Smartphone for Ordinary Consumers

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08/05/2016 | 09:45am CEST

SHANGHAI, China - Aug 5, 2016 -- Spreadtrum Communications ('Spreadtrum'), a leading fabless semiconductor company in China with advanced technology in 2G, 3G, and 4G wireless communication standards, today announced that its WCDMA/HSPA (+) chipset SC7731G has been adopted by Brazilian mobile manufacturer Rockcel in its newly released Quartzo smartphone. This mobile phone was designed for everyday customers, and favored by both local dealers and end users for its superior cost performance ratio. In both online and offline channels in Brazil, this phone has proven to be very popular with demand outstripping supply.

Rockcel's Quartzo smartphone is based on Spreadtrum's 1.3GHz Quad-code ARM Cortex-A7 WCDMA/HSPA(+) /GSM/GPRS/EDGE SoC platform SC7731G, supporting the dual-card-two-standby feature. It features a 4-inch 800x480 touch screen, 512M RAM and 4GB storage, a micro SD slot up to 32GB. Quartzo supports a 5 mega-pixel main camera, and is pre-installed with the Android 5.1 operating system, which can effortlessly handle Facebook, Twitter and Instagram applications through a WiFi or 3G connection. With its established and high-performance product solutions, Spreadtrum Communications will provide users in Brazil with high-speed Internet connections, HD audio and video calls and a seamless multimode switching experience, assuring an optimum viewing experience when following in real time the Summer Games in Rio.

Rockcel is seen as one of the up and coming handset makers with the most potential in Brazil, with Votorantim, one of the largest business conglomerates in South America, as its lead investor. The company has built established smartphone assembly lines locally in Brazil, and its SMT production line will be also put into operation soon. Rockcel's smartphones have all adopted Spreadtrum's chip solutions, and, looking forward, the company intends to expand the partnership with Spreadtrum with a planned launch of two entry-level LTE smartphones based on Spreadtrum's quad-core LTE SoC platform SC9832.

'We are very proud to work with Rockcel and provide support for their newly released Quartzo, an affordable smartphone for ordinary consumers, with our WCDMA/HSPA(+) chip platform,' said Dr. Leo Li, Chairman and CEO of Spreadtrum Communications. 'As the growth of the Brazilian smartphone market continues on its fast track and with the Summer Games now taking place there, mobile terminals with optimized cost performance are sure to do well. Spreadtrum will continue to work closely with its customers and to provide emerging markets all around the world with affordable product solutions that deliver a better user experience.'

About Spreadtrum Communications

Spreadtrum Communications is a fabless semiconductor company that develops mobile chipset platforms for smartphones, feature phones and other consumer electronics products, supporting 2G, 3G and 4G wireless communications standards. Spreadtrum's solutions combine its highly integrated, power-efficient chipsets with customizable software and reference designs in a complete turnkey platform, enabling customers to achieve faster design cycles with a lower development cost. Spreadtrum's customers include global and China-based manufacturers developing mobile products for consumers in China and emerging markets around the world. Spreadtrum is a privately held company headquartered in Shanghai and an affiliate of Tsinghua Unigroup, Ltd. For more information, visit www.spreadtrum.com.

Media contact:
Kathy Zhou
Email: news@spreadtrum.com
Tel: +86-21-2036-0600 x1120

Spreadtrum Communications Inc. published this content on 05 August 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 05 August 2016 07:45:03 UTC.

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Managers
NameTitle
Li You Li Chairman & Chief Executive Officer
Brian Chen Vice President-Operations
Zhong Rui Xia Independent Director
Hao Chen Independent Director
Chor Woon Yu Independent Director