Its mission is to turn visitors, coming to the virtual environment to work, socialize and play, into investors
Fidelity is using it to deliver financial education (and dancing!) to attract a younger clientele
It's built in Decentraland, which mimics a downtown area and is largely aimed at 18-35 year olds
That age group opened 3.8mln Fidelity brokerage accounts in 2021, alongside 60,000 parent-supervised teen accounts
The company's already been trying to engage with younger customers via Reddit and TikTok
Fidelity's also launched its own Metaverse ETF around businesses involved in the virtual environment
