361 DEGREES INTERNATIONAL : Passion Without Borders - 361° became the official partner of the 2018 Jakarta Asian Games

[For Immediate Release] 361 Degrees International Limited 361 度國際有限公司

(Incorporated in the Cayman Islands with limited liability)

Passion Without Borders 361° became the official partner of the 2018 Jakarta Asian Games

(15 June 2017 - Hong Kong) - 361 Degrees International Limited ("361˚" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), announced that the Group became the official partner of the 18th Asian Games 2018 in Jakarta. This marks 361°'s third consecutive sponsorship of the Asian Games following the 2010 Guangzhou Asian Games and the 2014 Incheon Asian Games, promoting the idea of "Passion Without Borders" across Asia and around the world. In addition, the joint logo of 361° and the Jakarta Asian Games has been unveiled at the same time. The design of the logo skillfully incorporated the host country Indonesia's local cultural elements.

As the official partner of the 2018 Jakarta Asian Games, 361° will continue to utilize its past experience in large-scale sporting events and make use of the strengths of its sports gear by providing sports equipment, including but not limited to professional sports shoes, sportswear, pants, vests, socks, caps, hair bands, towels, sports bags, tights and cheerleading uniforms for event staffs (including but not limited to technical officers, event volunteers, Olympic Council of Asia staffs, torchbearers, referees, as well as performers and helpers of the opening and closing ceremonies, etc.). Professional sports equipment manufactured by 361° from China will appear again in the international large-scale sports event.

The joint logo aptly blended 361°'s brand logo and the official logo for Jakarta Asian Games into an invisible ring and Indonesia's signature Javanese Batik patterns. Inspired by the "degree" of the 361° brand, the ring design symbolizes the spirit of "One Extra Degree of Passion" for sports and the constant pursuit of breakthrough in sports. Javanese Batik, one of the world's intangible cultural heritages, embodies the Indonesian culture. The patterns of Indonesian unique flower Rafflesia, Jasmine and Moth Orchid are printed on orange, blue and red backgrounds respectively to denote the passion, bravery, calmness, confidence and vitality of a sportsman, as well as the friendship between sports players and countries. As a whole, the joint logo is a perfection presentation of the core values of Asian games, namely devotion, persistence and faith. It also expresses 361° and the committee's expectations for the 2018 Asian Games: interaction, harmony and perfection.

On the third partnership, Sheikh Ahmad, President of Olympic Council of Asia, said, "Thanks for 361°'s continuing support for the Asian Games. The superior quality of 361°'s sports gear and its dedicated support for Asia's sports events impressed me throughout previous collaborations. I very much look forward to our next cooperation, and I believe 361° will succeed again in sponsoring a wonderful Asian Games."

With the spirit of "One Extra Degree of Passion", 361° has sponsored international large-scale sporting events such as the 2010 Guangzhou Asian Games, the 2011 World University Games, the 2014 Nanjing Youth Olympic Games and the 2014 Incheon Asian Games. 361° was also the first Chinese sportswear brand that was honored as the official Olympics supporter at the 2016 Rio Olympic Games, and has been widely recognized as a good example of Chinese brand promulgating Olympic spirit all over the world. Meanwhile, 361° is also accelerating its development in the international market, with its global network currently covering countries including Brazil, the United States, the United Kingdom, Germany, France, Austria and Switzerland.

"We are honored to be the official partner of the Asian Games again, as the continuing support towards international large-scale sporting events and the development of the global sports industry is an important part of 361°'s internationalization strategies." Mr. DING Wuhao, President and Executive Director of 361° said "Passion for sports knows no boundaries. Through our cooperation with the Asian Games, we hope to promulgate the belief 'Passion Without Borders' worldwide and encourage more sports lovers to devote themselves wholeheartedly to the sports they enjoy."

The 18th Jakarta Asian Games will open on 18 August 2018.

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About 361 Degrees International Limited

Established in 2003, 361˚ is a leading sportswear brand enterprise in China with a growing international presence. The Group designs, develops, manufactures and sells functional, innovative and stylish sportswear products to cater to the active, athletic and casual sportswear needs of adults, young adults and children. The Group offers high-performance and value-for-money footwear, apparel, and accessories products targeted at mass market.

The Group operates a distributorship business model through 31 exclusive distributors and approximately 2,000 authorized retailers to manage an extensive distribution network of approximately 6,500 retail stores across China. It has established a leading position in third-tier and below cities in China.

For more details, please refer to its website: www.361sport.com.

For further information, please contact: 361 Degrees International Limited

Ms. Nina Zhan

Vice-President, Investor Relations 361 Degrees International Limited Email: [e-mail]

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