(Alliance News) - Alkemy Spa announced Monday that it has signed a strategic partnership with TMRW Assembly, a boutique digital transformation consultancy based in Hamburg, aimed at redefining the digital landscape in Europe, with a focus on the DACH area, consisting of Germany-Austria-Switzerland.

As part of the partnership, "TMRW Assembly will drive strategy and vision for the German market by leveraging its team of experts with deep knowledge of the local market," Alkemy notes in the note.

At the same time, Alkemy, the company continues, "with the internationality of the group and the synergy between its various entities, will enable it to execute global projects, including the implementation of core technologies such as Customer Data Platforms and Customer Relationship Management systems.

As the first milestone of the agreement, the two leading digital transformation companies have already signed the first joint contract to design and implement the Customer Data Platform for a leading personal care and fragrance group in Germany.

Hannes Weissensteiner, founding partner of TMRW Assembly and former CEO of Artefact Germany, shared his enthusiasm for the agreement, saying, "The collaboration with Alkemy opens up vast opportunities for TMRW Assembly. Our team of experts offering strategic consulting services primarily in the German market, in synergy with Alkemy's innovative expertise, uniquely positions us to provide first-class digital solutions. Thanks to this agreement, we have the opportunity to not only act as consultants regarding digital strategy, but also to assist companies in implementation, thus concretely accompanying them on these digital transformation paths."

Alkemy is up 0.2 percent to EUR9.32 per share.

By Chiara Bruschi, Alliance News reporter

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