Alliant Energy Corporation names new executive officers to elevate customer experiences and advance the company's clean energy transition. Barbara Tormaschy has been promoted to senior vice president and will oversee sustainability and regulatory strategy; Michael Luhrs will join the company as the senior vice president of customer experience and strategy. Tormaschy joined the company in 2016 as vice president of finance, overseeing the company's financial analysis, planning, investor relations and regulatory finance functions.

In February 2019, she was named Treasurer and assumed responsibilities for the company's financing activities that support all customer-focused investments. In her new role, Tormaschy will be responsible for leading environmental, social and governance programs, as well as the company's sustainability, regulatory strategy and solutions teams. In addition, she'll lead the company's transition to clean energy and will be accountable for the company's resource development strategy and execution. Tormaschy has a bachelor's degree in Quantitative Business Analysis from Pennsylvania State University and earned her MBA from the University of Houston.

While Tormaschy focuses on ESG and accelerating the company's transition to renewables, Luhrs will be responsible for the refinement and execution of the company's customer experience strategy. Using data-driven analytics and insights to drive recommendations, decisions and actions, Luhrs will partner across the enterprise and leverage customer programs and technology investments in order to improve the overall customer experience. He will also be responsible for leading the company's corporate strategy, communications, community affairs, electrification, energy markets and customer solutions.

Luhrs joins Alliant Energy after more than two decades with Duke Energy.