Investor presentation 2023

March 2023

TODAY'S PRESENTERS

ANSWEAR.com MANAGEMENT BOARD

  • ▪ Founder and CEO of a number of clothing companies including Artman (debuted on the Warsaw Stock Exchange in 2004, House and Mohito brands, now with more than 500 stationary stores throughout Poland) - sold in 2008 to Polish clothing giant LPP

    Krzysztof

    Bajołek

  • ▪ Responsible for the company's development strategy

    CEO

  • ▪ 27 years of professional experience

    Founder and co-owner

  • ▪ CFO of the Company, joined Answear in Q3 2020

  • ▪ Previously, he spent 10 years in international business at the Nowy Styl Group, where he served as director of controlling and accounting. He also gained experience and knowledge at KPMG Audit Polska

    Jacek Dziaduś

  • ▪ Responsible for the Company's finances and controlling

    CFO

  • ▪ 17 years of professional experience

EXPERIENCEEXPERIENCE

SUMMARY 2022

Dynamic growth of one of the fashion e-commerce leaders in the CEE region

Revenue growth

EBITDA

42%

Revenues in 2022 amounted to PLN 973 million (in 2021: PLN 683 million), and on-line sale PLN 981 million (in 2021: PLN 721 million)

PLN 61.8m

Growth of more than 33% y-o-y - in 2021 EBITDA amounted to PLN 46.3 million. Normalised EBITDA (1) amounted to PLN 67.2 million

AOV growth

Increase in the number of customers

PLN

315

vs. PLN 280 in 2021 - 13% increase. In 4Q2022 AOV had a record value of PLN 349.

33%

1.8 million unique active customers in 11 markets in the CEE region.

Logistics cost rate

Growth in SKUs

12,8%

vs. 13.6% in 2021. Logistics cost rate to online sales.

202

thou.

Constantly increasing the offer of Answear's products.

Explanation:

(1) Normalised EBITDA is profit from operations excluding costs of the incentive program (which are a non-cash expense) and non-recurring events and plus depreciation and amortisation

KEY EVENTS OF 2022

CONTINUATION OF DYNAMIC GROWTH

  • ▪ 2022 revenue growth of 42% y-o-y (PLN 973m)

  • ▪ Margin improvement, EBITDA in 2022 amounted to PLN 61.8m

  • ▪ Consistently pursued strategy to improve product offerings and increase share of premium brands

SUCCESSFUL RETURN TO THE UKRAINIAN MARKET

  • ▪ In 2022 the company achieved 34% growth in this market, despite the fact that sales were held back for more than 2 months in the first half of the year

  • ▪ Awards for best apparel online store and best multibrand store in 2022 - leader in the fashion segment

MARKETING CAMPAIGN

  • ▪ Continuation of image activities on TV and online video channels

  • ▪ An interesting and non-obvious message attracts customers and helps realize higher sales increases (also in the future)

CONSTANTLY EXPANDED PRODUCT PORTFOLIO

Constantly developed and optimized product offer, adjusted to CEE markets and Answear.com positioning in terms of brands, products and assortment groups selection

Increasing the range of offerings

Focus on Premium segment

39% year-on-year increase number of SKU's

▪

6 p.p. growth in premium brand category in 4Q2022

▪

▪

Huge range of 202.000 unique products available in

▪

Targeting offering more expensive premium products and

stock for immediate ordering

gradually replacing cheaper brands with Answear LAB

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Answear.com SA published this content on 30 March 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 March 2023 10:23:08 UTC.