Avalara, Inc. announced the appointment of Amit Mathradas as president and chief operating officer effective March 4, 2019, Sanjay Parthasarathy as chief product officer, and Ross Tennenbaum as executive vice president of strategic initiatives. Based out of the company’s Seattle headquarters, the three newly created positions would join the executive team. Amit Mathradas, president and COO, would oversee the end-to-end customer experience for businesses seeking tax compliance support, including business development, sales, marketing, customer success, global compliance, and professional services. Sanjay Parthasarathy, CPO, joined Avalara from Indix, an artificial intelligence-based product information platform, after an acquisition in February 2019. As chief product officer, Parthasarathy is charged with unifying global product management, enhancing the in-product customer experience, and driving the long-term global product roadmap. Ross Tennenbaum is the executive vice president of strategic initiatives, which encompasses products from various investments and acquisitions.