Ayr Strategies Inc. has promoted Brad Asher from controller to chief financial officer, and appointed Jason Griffith as chief integration officer, both effective November 19, 2019. Asher is an accomplished finance and accounting professional with unique cross-sector experience spanning financial institutions to tech start-ups. He previously served as the controller for Ayr, where he was instrumental in implementing the necessary software and financial controls to drive efficiencies across the company's portfolio of businesses.

Prior to Ayr, he was the vice president controller at a global ad-tech company. Asher began his career at KPMG, where he led teams across multiple sectors. Griffith is a proven leader who has spent his 25-year career building global businesses.

As a senior executive at Bank of America, J.P. Morgan and Jefferies, he excelled at leading teams to design and implement comprehensive plans that addressed the complex needs for fast growing, high touch businesses in a highly regulated industry. Asher succeeds COO/Interim CFO Jennifer Drake, who will remain at Ayr Strategies in her role as COO, and Griffith will assume a newly created position at the company.