B&S Group S. A announced the appointment of Arben Hajrullahu (47) as Chief Commercial Officer (CCO) of B&S Group. This role will oversee the development and execution of B&S’ commercial strategy that underpins the ‘One company, one brand, one vision’ approach as introduced during the Capital Markets Day. Arben is a seasoned commercial strategist with a track record of 20+ years within the B&S organization. In this new role, he will further strengthen company ability to expand company network and product portfolio and increase conversion through marketing, all driven by company Digital First approach. Arben Hajrullahu has been instrumental in the growth and geographic expansion of the Liquor and Beauty business within B&S. He holds over 15 years of experience in senior commercial leadership roles.