Bajaj Electricals Appoints Devika Sachdev as Head of Advertising and Brand Management
April 10, 2023 at 02:33 pm EDT
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Bajaj Electricals Ltd. has appointed Devika Sachdev as the head of advertising & brand management. She comes with experience of 21 years in brand marketing and communications. In this role, she will drive the brands' communication agenda and frame integrated marketing communications strategies across BAJAJ, Morphy Richards and Nirlep. She will be responsible for crafting and executing brand strategies, media planning and digital marketing.
Throughout her career, Sachdev has played a vital role across various consumer businesses, namely the Aditya Birla Group, General Mills, Godrej Consumer Products, Bajaj Consumer Care and Marico. A graduate and a post-graduate in economics from Mumbai University, she is an MBA in Marketing Management from the University of Leeds, UK.
Bajaj Electricals Limited is engaged in the marketing of various consumer household and industrial goods. The Company operates through two segments: Consumer Products and Lighting Solutions. The Consumer Products segment is engaged in the manufacturing and trading of consumer durables products which includes fans, domestic appliances, kitchen appliances, and non-electrical kitchen aids. The Lighting Solutions segment is engaged in the manufacturing and trading of lighting products which includes light-emitting diode (LED) products, such as lamps, bulbs, battens and ceiling lights in consumer lighting and poles, high mast, street lighting, area lighting, in professional lighting. It also provides various fans comprising ceiling, pedestal, table, wall, personal, domestic, and others. It also involved in the engineering, procurement and commissioning of power transmission and power distribution infrastructure. It operates approximately 2,00,000 retail outlets.
BAJAJ ELECTRICALS LIMITED 
