Straightup Resources Inc. announced that Daniel Cruz has been appointed as Chief Financial Officer of the Company, effective immediately. Mark Lotz, the former Chief Financial Officer and director is passing the torch. Daniel Cruz is an experienced financial industry professional having worked for 12 years as a senior investment advisor at Canadian Broker dealers where he gained experience in equity research, asset management, investor relations, corporate finance and venture capital. Financing Mining and Metals Issuers on all North American exchanges was a core focus of his clients' portfolio. Continuing relationships with these clients whom ranged from founders and entrepreneur financiers of listed mining companies, has lead Daniel to this point. He is also the co-founder and current director of Liquid Media Group Inc.